http://www.wired.com/special_multimedia/2009/nep_googlenomics_auction

 

Selling ads doesn’t generate only profits; it also generates torrents of data about users’ tastes and habits, data that google then sifts and processes in order to predict future consumer behavior, find ways to improve its products, and sell more ads. This is the heart and soul of Googlenomics. It’s a system of constant self-analysis: a data-fueled feedback loop that defines not only google‘s future but the future of anyone who does business online.

volledig artikel : http://www.wired.com/culture/culturereviews/magazine/17-06/nep_googlenomics

The updated adwords interface may not work properly in your web browser. We are working hard to add support for more browsers. Until then, please use Internet Explorer 7, Firefox 3, or Chrome to manage your campaigns. The updated adwords interface may be slower on older versions of Firefox. For better results, we recommend upgrading to Firefox 3. 

Dat ze IE6 ( nog steeds +-15% van de surfers ) niet meer ondersteunen daar kon ik nog wel inkomen, maar FireFox 2 dat zuoden ze toch niet menen… WEL DUS! Het eerste scherm zag er al niet uit, centraal stond alles naast elkaar terwijl het duidelijk onder elkaar hoorde, bij het scrollen springt alles op en neer en de helft van de kollomen verdween plots.  Ok even via my client center naar een van mijn andere account springen… CPU 100% voor de volgende 2 min. Ik heb FireFox kunnen killen om mijn PC vlot te krijgen. Ik heb dat uiteindelijk 4 keer gedaan alvorens het op te geven.

Momenteel ben ik Firefox 3 aan het installeren…

‘This individual has met google‘s requirements to attain recognition as a Qualified google Advertising Professional.’

https://adwords.google.com/select/ProfessionalStatus?id=9oczdalfauragsT61DjKYA&hl=en_US

Het doel is duidelijk, de best klikkende ads komen hoger en er komen er meer op prominente posities. Kortom, google gaat meer verdienen. Nu nog afwachten of ik ook meer ga verdienen of enkel meer ga betalen…

volledig altikel :  http://www.techcrunch.com/2008/10/31/google-tweaks-adwords-again-to-reward-quality-and-juice-revenues/

In early March, we announced that we’d soon incorporate an additional factor into Quality Score, namely landing page load time — where load time is defined as the amount of time it takes for a user to see the landing page after clicking an ad. In early May we announced that landing page load time information had become available on the Keyword Analysis page.

Starting today, this load time factor will be incorporated into your keywords’ Quality Scores. Keywords with landing pages that load slowly may get lower Quality Scores (and thus higher minimum bids). Conversely, keywords with landing pages that load very quickly may get higher Quality Scores and lower minimum bids.

Why are we doing this?
Two reasons: First, users have the best experience when they don’t have to wait a long time for landing pages to load. Interstitial pages, multiple redirects, excessively slow servers, and other things that can increase load times only keep users from getting what they want: information about your business. Second, users are more likely to abandon landing pages that load slowly, which can hurt your conversion rate.

How can I improve my load time?
The adwords system re-evaluates landing pages on a regular basis. If you make significant improvements to your landing page’s load time, you should see a better Quality Score and lower minimum cost-per-click (CPC) bids. Note that your Quality Score may change/increase gradually over a number of weeks after you improve your load time.

To learn more about load time and landing page quality, please see this article in the adwords Help Center.

Full article : http://adwords.blogspot.com/2008/06/landing-page-load-time-now-affects.html